Brand Guidelines for Grant Recipients

There are a number of logos that should be displayed on your publications and publicity material to acknowledge your funding from The Arts Council of Wales (ACW). The exact logos to be used will depend on the type of grant your organisation has received.

The ACW logo should be used, in full-colour wherever possible, but in black and white if necessary. The logo should be legible and positioned wherever most practical, but should not be altered in any way. The three options are:

ACW is an Assembly Sponsored Public Body (ASPB). For organisations that receive funding from our grant in aid, the ACW logo should therefore be accompanied by the Welsh Assembly Government (WAG) logo at all times. It can be positioned where most practical, but it must carry the same importance as the ACW logo and should always be used in its true form.
The full colour version of the logo should be used wherever possible. The black and white version of the logo may only be used where cost is an issue, for example, one-colour print runs, or where legibility would be an issue.

ACW Lottery funding should be acknowledged by displaying the The National Lottery logo on all publicity material alongside the ACW and the WAG logos.

Wherever possible the logo should be displayed in full colour. If there is some restriction, for example limited colour printing, then the logo can be used in a single colour or reversed out of a solid colour in white. The logo has been specially created so it must not be altered in any way.

If all three logos need to be displayed together on a publication, please make sure they are all in proportion with each other.

ESF Objective 3 Funding should be acknowledged by displaying The European Union European Social Fund Objective 3 Logo on all publicity material alongside the ACW and the WAG logos.

This EU ESF Objective 3 logo consists of five elements which work together in a fixed relationship and therefore should NOT be altered in any way.

The logo has no minimum or maximum size restriction, but it must be reproduced to a satisfactory quality when enlarged and fully legible when reduced.
Where possible the logo should be printed using the 3 colours:
Reflex Blue, Process Yellow and Process Black. When it is not possible to use Reflex Blue, the logo may be reproduced using the four-colour process.